AESTHETICS: IGNORE AT OUR PERIL
We, as a species, have evolved our response to beauty: order,
proportion, balance, as a tool for survival. Stronger, perhaps,
than our rationality or ethics, our instinctual love of beauty may still
be our best hope for preserving our natural environment.
This article describes objective principles we can use to
design equipment and systems which cross cultural boundaries to
appeal to our emotional responses to form.