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Aesthetics: Ignore at Our Peril

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AESTHETICS: IGNORE AT OUR PERIL

We, as a species, have evolved our response to beauty: order, proportion, balance, as a tool for survival. Stronger, perhaps, than our rationality or ethics, our instinctual love of beauty may still be our best hope for preserving our natural environment. This article describes objective principles we can use to design equipment and systems which cross cultural boundaries to appeal to our emotional responses to form.









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